Programmatic Consultant

Permanent employee, Full-time · Sarajevo, Banja Luka

More than a job

We are seeking an ambitious Programmatic Consultant to architect and execute cutting-edge digital advertising strategies for some of the most exciting brands in Europe. This is more than a campaign management role; it is a critical position for a strategic thinker who is passionate about data, technology, and driving measurable results. The ideal candidate will leverage our advanced tech stack to orchestrate complex campaigns across the digital landscape, ensuring our clients’ messages reach the right audience, at the right time, with maximum impact. Our programmatic services include Display, High impact, Video, CTV advertising (BVOD/AVOD), DOOH, Native, Cinema and Audio.

What you'll do
  • Campaign Setup & Execution: Take ownership of the end-to-end setup of programmatic campaigns, primarily using Google's Campaign Manager 360 (CM360) and Display & Video 360 (DV360). This includes onboarding clients, implementing tracking, uploading creative materials (banners/video), and defining targeting strategies based on client objectives.

  • Performance Optimization: Continuously monitor live campaigns, analyze performance data against client KPIs, and make daily, hands-on optimizations to bidding strategies, audience targeting, and creative delivery to maximize results.

  • Reporting & Analysis: Prepare regular performance reports and dashboards for clients. You will work on creating insightful decks that translate raw data into a clear story about campaign performance, key learnings, and next steps.

  • Testing & Development: Actively engage in test-and-learn processes by running A/B experiments on creative, audiences, and bidding strategies. You'll play a key role in implementing new platform features to keep campaigns innovative and effective..

  • Cross-functional Teamwork: Work closely with media planners and analysts on integrated strategies. You will collaborate with our in-house design team by providing them with technical specifications and performance insights to ensure creative assets are perfectly suited for programmatic channels.

  • Innovation & Growth: Stay ahead of industry trends, new platforms, and emerging technologies to continuously refine our programmatic offerings and drive innovation.

More about Programmatic in Obsidian here: https://www.obsidianagency.com/da/services/media-strategy
Experience you'll bring
  • Proven experience in a programmatic advertising role, preferably from a digital agency environment.

  • Hands-on expertise with major DSPs (e.g., Google DV360, AdForm) and a strong understanding of the programmatic ecosystem.

  • An analytical mindset with the ability to translate data into strategic insights and impactful campaign adjustments.

  • Impeccable written and verbal English skills.

  • A proactive and collaborative approach, with a genuine passion for digital marketing and achieving outstanding results.

  • Experience with 3rd party verification tools and attention metrics is a strong plus.

What will you be a part of

Obsidian Digital is a fast-growing, international performance marketing agency. We bring together some of the brightest minds in the digital space to orchestrate marketing efforts for ambitious clients across Europe. We are dynamic, insightful, and connected, fostering an environment where collaboration and knowledge-sharing are key. 
Working at Obsidian is like having an extended team; we nurture our client relationships with integrity and are generous in sharing knowledge with colleagues to define the next generation of digital marketers. 
You will be part of a culture that values curiosity, performance, and professional growth, ensuring every team member has the opportunity to thrive.

While the professional environment is top-tier, we also prioritize the social side. At Obsidian Digital, we have a vibrant culture full of social activities - including a padel club, annual trips, Friday bars, and a dedicated social committee. There’s always room for a team event or a casual evening at the office with a drink or two.



How to apply
If you are a strategic and data-driven professional looking to make a significant impact in the world of programmatic advertising, we want to hear from you!
About us
Obsidian Digital was founded in 2016 with the vision of creating the Nordic region’s best performance agency. We dare to say that our rapid and sustained growth reflects our clients’ success. With over 10 years of experience on the client side, we chose to specialize in performance marketing and create an agency that we would have chosen ourselves. We believe that hard work, combined with technology, data, and analysis, creates the winners of the future. 
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